Book Now: Free Seminar - Making Derbyshire Healthier & More Active

19th Mar 2014

Get Up, Get Out, Get Active!  Doing more for health in Derbyshire

Date: 10th April 2014

Time: 1.30-4.00pm

Venue: Proact Stadium, Chesterfield

Keynotes: Dr William Bird MBE, Intelligent Health and Andrew Denton, Outdoor Industries Association/Britain on Foot


According to public health experts, sedentary habits in this country are responsible for 17 per cent of premature deaths, with an impact on health that costs the economy more than £8bn a year. In response to a report published 31 January 2014 on physical activity levels, Ciarán Devane, Chief Executive at Macmillan Cancer Support said: “Today’s report exposes the stark reality of physical inactivity in England and the detrimental effect this is having on our health.

“If being active was a cancer drug we would call it a ‘wonder drug’…… yet as a nation we continue to ignore what is an extremely effective, simple and cost-saving solution.”

In Derbyshire, an estimated 190,000 people are overweight or obese with only 12% of adults meeting the recommended levels of physical activity (Derbyshire Health and Wellbeing Strategy 2012-2015)


Who should attend?

- This free seminar is aimed at anyone with an interest in health and physical activity in Derbyshire, particularly health professionals, physical activity providers and those involved in Community Sport Networks.


The Seminar aims to:

- Demonstrate the impact of physical activity intervention on health and well being, using evidence based research and examples of what works from across the country

- Explore the potential cost savings of using physical activity as a tool to improve health outcomes 

- Explore opportunities for targeted intervention across Derbyshire, using physical activity to improve health outcomes

- Explore opportunities for collaboration between health professionals and physical activity providers


Keynote 1: Dr William Bird MBE

William BirdWilliam has been promoting physical activity, the natural environment and sustainability as a health benefit for over 15 years and regularly speaks around the world on how to link the natural environment and physical activity with healthcare. 

He set up Intelligent Health to change the way we motivate people to become more active, this includes the Global Walk to School competition and delivery of the NHS London Olympic Legacy to get all London GPs to promote physical activity. He has been advising the UK government through the Department of Health and Department of Environment to set up the Natural Health Service that has had significant impact on health policy. 

William currently chairs the Physical Activity Alliance that has been commissioned by the Department of Health to co-ordinate the work of all physical activity providers into national delivery.

He was awarded the MBE in 2010 for services to physical activity and health. He is still an active family doctor in Reading, Berkshire.

Keynote 2: Andrew Denton

Andrew DentonAn entrepreneur, especially in the Outdoor & Sports market, Andrew is best known as the co-owner of Mountain Equipment and Ron Hill Sports from 1992-2003. He has held a wide variety of significant international roles in the outdoor industry and was most recently appointed as CEO of the UK's Outdoor Industries Association.

Andrew is also the driving force behind the quietly growing Britain on Foot initiative - which is the result of a campaign to bring outdoor companies and organisations together with the same aim - to get more people outdoors.

Andrew is motivated by the belief that Britain is facing a massive health-care timebomb due to high levels of inactivity, which will result in a very expensive drain on our health service and our economy in the future. 


Conversations that Matter:

Following the presentations from William and Andrew you are invited to join facilitated discussions to reflect on the key messages and to explore how we can use physical activity to improve the health and well being of people in Derbyshire. 



email with your name and organisation

or complete the online form below.

For further information please contact Andrea Kemp on 07917 634153